In the words of Bob Dylan – the times, they are a-changin’!
Not all that long ago, having a static website was cutting edge. Well, times have changed, and the digital age has become a reality. It’s no longer enough to speak to your clients through the traditional methods; it is now critical to engage them through active listening as well.
Social media marketing is now where it’s at. So where do you start? What platforms do you use? Should you be on Facebook? Twitter? What about YouTube?
And once you’re there, how do you connect with people? How do you get your website ranked highly and mentioned on authority sites? How do your clients and prospects find you amidst all the noise?
What has become clear is that the art of successful social marketing is about creating a trusted relationship through having a conversation with your followers and fans. An important thing to remember is that a conversation is defined as communication between two or more people that is both spontaneous and interactive – that means listening as well as talking!
The shift has happened. Your clients and prospects are working with businesses that are responsive to their needs – to businesses that hear them, through all the noise.
Are you listening or are you still talking?