To Infinity and Beyond! Social Media Marketing for 2012
Well, after 6 weeks in 2012 the use and integration of social media in business applications shows no signs of slowing down; in fact, it continues to grow at a phenomenal rate. In 2011, social media marketing outgrew its image of simply being a medium for people to share what they are doing and who they are doing it with, and expanded to gain widespread acceptance as a marketing tool and brand builder for businesses. But despite reading about social media every time you turned on your computer or TV, or looked at a newspaper, effective...
read moreA Relfection of 2011
Well, it’s 2012 and time to take a bit of a reconciliation from 2011. I like to take a few moments and reflect upon the Internet and the changes that have emerged that have changed the business landscape of the Internet. Probably one of the biggest changes that occurred was the latest Google search algorithm updates. The dreaded Google Panda. This has definitely influenced web syndication in a huge way. It’s become much, much harder for web sites to spam their way to the top of Google. The interesting thing about the Panda update,...
read moreSocial Media – the Marketing Remix
Social Media and its adaptation as a marketing tool is all the hype in recent months. But it wasn’t all that long ago that social sites such as Facebook and MySpace were dismissed as a waste of time, only used by teenagers and young adults. It soon became evident that these types of sites were here to stay. More recent statistics show that although young adults comprise about 35 percent of the total user base, the group covering 26 to 44-year-olds has caught up – now at about 36 percent – and is growing. When people first started...
read moreSEO and SEM Scams
I see quite a bit of information from various companies around the whole concept of getting your web site ranked. Well folks be careful. There’s a ton of snake oil being peddled right now with the strong need for businesses to see their sites ranked favorably. This is unfortunate as this has become a necessity for businesses as conventional advertising mediums, such as the Yellow Pages and newspaper advertising have lost almost all of their effectiveness. The important point to remember is that just because there are snake oil peddlers...
read more