To be successful in digital marketing, several components must be in place and work together. Kind of like an orchestra. Can you imagine attending a symphony only to find out that none of the strings showed up?
So what do we do to help ensure that your music is being played exactly as it is intended to be heard?
Search Engine Optimization / Search Engine Marketing
This is the practice of getting your company site ranked on the front page of the search engines, such as Google, Yahoo and Bing. As we have moved forward into the 21st century, potential clients have moved from looking for your business through conventional sources, such as the Yellow Pages, to online sources, such as Google. Where you show up in these rankings can help or harm your image; people seldom look beyond the first page of a search and they may find your competitors instead.
Search engine optimization or SEO is the practice of properly syndicating your products and services online so you will be found by your prospects. Plus it’s important to know what you should be syndicating. Remember your customer may not be looking for anything but a solution to a problem. We help to properly identify the problems that you can uniquely resolve.
Social Network Syndication
Social network syndication is slightly different then standard search engine optimization. The two leading ‘search engines’ after Google are YouTube and Facebook. It’s important to use these extremely effective online syndication resources to accomplish the benefit of getting your business before your prospects.
Marketing can be tricky at best when using these mediums, and caution must be exercised so your efforts are not seen as spam. You need an specialist who knows how to navigate these waters to the best effect and to the benefit of your business.
Newsletter and Email Marketing
Once you have a attracted the attention of a prospective client, it is important to properly handle the process of making them a customer. Many forms of newsletter and email marketing are ineffective at best and can be reputation damaging at worst. Adherence to privacy laws and opt-in requirements are also essential components to proper utilization for this form of marketing.
We will work with you to setup an effective and appropriate email marketing campaign that allows you to keep in contact with prospects and turn them into clients.
Press Release Management
Many clients don’t realize how much they do can be very newsworthy. We work with you to discover what you are doing that would be effectively syndicated in press releases. Press releases are highly effective in syndication as it permits you to get in front of major news sources with your unique, news worthy information and demonstrates positioning within your industry.
It is not unusual for our clients to be resyndicated by many resources when issuing a press release, which often leads to a tremendous amount of positive public relations for your business for very little cost.
Reputation Management / Brand Awareness
It’s important to have someone watching your image online. It’s extremely easy for someone with limited resources to cause a lot of damage with negative syndication on the Internet. You need to have someone on your side, keeping an eye out and correcting these situations when they occur.
Also, building your brand is all about keeping an eye out for potential questions that are asked on various social sites that can help you attract more business. By being alerted to these questions, you are in a position to answer questions for prospects, which can be an extremely effective method of syndication that is underutilized and one that few companies are taking advantage of.
Other Services
We know that there are many facets to your online communications and image, so we also help by ensuring you are presenting the proper look and feel to your clients through your web page.
Additionally, more and more people are using mobile devices to search for information and solutions. It is really no longer optional – mobile surfing through smart phones and tablets needs to be addressed and you must offer a friendly and usable format to attract these potential clients.
Contact us now for an evaluation of your current marketing structure. We will provide you with a full report identifying the things you are doing right and suggesting areas where you could improve your online presence and increase your business profile.